"Better for You" Food Industry News

We’re honored to share that YouBar was just featured in the New York Times in a deep dive into how we’re transforming the protein bar industry from the inside out. The article takes readers inside our custom formulation lab, showcasing...
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Our industry continues to thrive as consumers prioritize health, fitness, and convenience in their daily lives. For 2025, protein bars, powders, and snacks are evolving in exciting ways to meet the demands of increasingly discerning consumers. Here’s a look at...
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