"YouBar offer made-to-order goodness." - ABC News (March 2008)

YouBar was launched in 2006 after the mother-son founders, Ava Bise and Anthony Flynn, began creating protein bars at home to meet their taste, health and allergy needs. They loved eating their unique bars so much that they thought there would be a huge market for protein bars made freshly to customers' own taste and nutritional needs. Anthony Flynn, who had just graduated from business school (and has always had an entrepreneurial spirit), said to his mom: "Let's launch a nutrition bar company," and she replied: "Yes, if we can customize them like the ones we make at home." And so, in a small commercial kitchen in Los Angeles, YouBar was born out of a basic concept-you are what you eat, so choose!®

Our revolutionary You Bar® fresh, customized energy bars are based on the belief that nobody else should decide what tastes good to us or what is good for our bodies. We have been giving our customers a choice with You Bars since 2006.
With You Bar®:
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"Ava Bise and Anthony Flynn share more than a typical mother and son: a birthday, a love of healthy food and a devotion to athletics." - The New York Times (February 2008)